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Computing - Motherboard & Desktop Computing

Data Spotlight: The Taiwanese Desktop PC Industry, 4Q 2012

October 30, 2012 / Emily Chang

16 Page, Statistics Report

Abstract

In the third quarter of 2012, the desktop PC industry's shipment volume fell short of expectations due to the escalating European debt crisis and the growth slowdown in emerging countries. In late October, Microsoft launched new OS (Operating System) Windows 8, which managed to bolster shipment performance in the short term. However, as Windows 8 features touch control and does not have other major difference between the previous version Windows 7, the benefits of Windows 8 on stimulating consumers' replacement demand are expected to be limited in the long run. Meanwhile, Apple also launched next-generation iMac in the third quarter of 2012, which is likely to be a great threat to AIO (All in One) PCs. Finally, as China announced a subsidy scheme for energy-saving desktop PCs starting from October 2012, the competition between existing desktop PC vendors in the Chinese market is anticipated to intensify.

Table of Contents
Taiwanese Desktop PC Shipment Volume, 3Q 2010 - 1Q 2013
Taiwanese Desktop PC Shipment Value and ASP, 3Q 2010 - 1Q 2013
Taiwanese Desktop PC Manufacturer Shipment Volume Ranking by Tier, 3Q 2010 - 3Q 2012
Taiwanese Desktop PC Shipment Volume by Assembly Level, 3Q 2010 - 3Q 2012
Taiwanese Desktop PC Shipment Share by Assembly Level, 3Q 2010 - 3Q 2012
Taiwanese Desktop PC Shipment Volume by CPU Connector Type, 3Q 2010 - 3Q 2012
Taiwanese Desktop PC Shipment Share by CPU Connector Type, 3Q 2010 - 3Q 2012
Taiwanese Desktop PC ASP by Assembly Level, 3Q 2010 - 3Q 2012
Intelligence Express
Research Scope & Definitions

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